Amazon and advertising - the future is in lazy consumers!

Have been at TM Forum Management World this week. A conference about the techical world but with some inspirational speakers from the digital world giving a completely different insight into the direction which technology is taking us. Have a look at my recommendations on fab video site Telecom TV: Rory Sutherland (pictured) from global advertising company Ogilvy telling us why the industry must take note of lazy consumers! And Werner Vogels from Amazon explaining how important it is to look not just at things which will change, but also things which will stay the same.

There are business lessons in these speeches for us all!